Because when you spend so much time creating quality content, your customer just feels guilty. You gave him value. And now it has to return this value to you. By buying your products or using your service. That is what the law of reciprocity says. Conclusion It doesn't matter whether it's the creative Krishnas who first give a small gift and then ask for a donation. Or the German soldier who was so touched by his opponent's gesture that he was unable to complete his mission. And also Joe, who simply brought a coke to a participant and subsequently sold more lottery tickets.
All use the law of reciprocity . Tit for tat. And you also deliver high-quality, free content with inbound marketing. You put hours of work and a lot of brain power into it. And at the end of the day, you're rewarded with sales. Because your customer can hardly do otherwise. This is exactly why content marketing Israel phone number list is so powerful. It is based on the law of reciprocity. hard-hitting rules from the grandfather of advertising Vladislav Melnik BY VLADISLAV MELNIK 8 COMMENTS It's the year 1920. New York. It's pouring rain. Like always. A short, almost balding old man strolls the streets of Madison Avenue in his smart double-breasted gray pinstripe suit. Grumbling loudly, he holds a copy of the National Enquirer over his head.
Just don't get wet. Finally arrived... at his place of work. The agency Lord & Thomas. Today... the agency is called Draftfcb and is one of the largest agency networks in the world. But who is this grumpy little bald guy? It is none other than Claude C. Hopkins . And who is this Claude C. to call the grandfather of advertising. Why? Because he was simply instrumental in it. He was definitely a pioneer of his time. I mean hey… he was the one who made toothpaste famous Today, every smart marketer tests headlines against each other.